OUT magazine and H&M came together to celebrate H&M’s first-ever Pride collection. The comprehensive collection, which included clothing and accessories, was available online and in select stores globally — with 10% of sales going toward the United Nations Free & Equal campaign. We invited Olympian Gus Kenworthy, pop music artist Kim Petras, model-activist Gabrielle Richardson, rapper and entertainer Aja, and music artist Shaun Ross to join us for a photo/video shoot to try on the collection and answer the question: “What does Pride mean to you?” They shared their inspiring stories and reminded us that we need to celebrate Pride now more than ever.


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